Willingness to pay for antihypertensive therapy - further results

Summary, in English

A measurement experiment regarding willingness to pay for antihypertensive therapy is reported. A new type of binary willingness to pay question is used, that allows for different degrees of certainty with respect to the responses. Mean willingness to pay is derived from a simple expected utility model and estimated using maximum likelihood methods. The estimated parameters are highly significant, with predicted signs, and imply a mean willingness to pay of about SEK 800 ($130) per month. The explanatory power of the equation that only includes 'certain' yes/no responses is, as expected, much higher than that of the equation where only 'uncertain' responses are included.

• Author: Magnus Johannesson; Per Olov Johansson; Bengt Kriström; Ulf G. Gerdtham
• Publishing year: 1993-01-01
• Language: English
• Pages: 95-108
• Publication/Series: Journal of Health Economics
• Volume: 12
• Issue: 1
• Links: http://dx.doi.org/10.1016/0167-6296(93)90042-D
• Document type: Journal article
• Publisher: Elsevier
• Topic: Economics; Health Care Service and Management, Health Policy and Services and Health Economy
• Status: Published
• ISBN/ISSN/Other: ISSN: 0167-6296