The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Petra Thiemann . Photo

Petra Thiemann

Associate senior lecturer

Petra Thiemann . Photo

Nudging generosity : Choice architecture and cognitive factors in charitable giving

Author

  • Jonathan F. Schulz
  • Petra Thiemann
  • Christian Thöni

Summary, in English

In an experimental setup we investigate the effect of two different choice architectures on donation decisions. In the treatment group, subjects can either specify a charity of their choice, or select one from a list of five well-known charities; in the control group we do not provide a list. In a sample of 869 subjects we find a large treatment effect: Offering a list of default charities doubles the fraction of donors, as well as the revenue for charities. We find that the treatment intervention particularly affects subjects who tend to make intuitive choices.

Department/s

  • Department of Economics

Publishing year

2018-06-01

Language

English

Pages

139-145

Publication/Series

Journal of Behavioral and Experimental Economics

Volume

74

Document type

Journal article

Publisher

Elsevier

Topic

  • Economics

Keywords

  • Affective reactions
  • Charitable giving
  • Choice architecture
  • Defaults
  • Donation

Status

Published

ISBN/ISSN/Other

  • ISSN: 2214-8043