Jon Bertilsson
Senior lecturer
Publications
Displaying of publications. Sorted by year, then title.
Saving the social legitimacy of marketing : Creating a utopian sustainable future through the concerted use of marketing theory and practice
Carys Egan-Wyer, Jon Bertilsson
(2023) , p.1-17
Conference paperSycomorphism in city branding : The case of Amazon HQ2
Katie Sullivan, Jens Rennstam, Jon Bertilsson
(2023) Marketing Theory, 23 p.207-223
Journal articleA critical typology of "good place branding" : Lessons from place-branding expertise
Jon Bertilsson, Katie Sullivan, Jens Rennstam
(2023) Place branding and marketing from a policy perspective : Building effective strategies for places , p.213-226
Book chapterMovement Parties as Brand Platforms : The Case of the 5 Star Movement
Jon Bertilsson, Andrea Lucarelli, Gregorio Fuschillo
(2022) Political Branding in Turbulent Times , p.103-121
Book chapterBrand orientation : Tensions and conflicts in public management
Jon Bertilsson, Jens Rennstam, Katie Sullivan
(2021) Managing public services : Making informed choices
Book chapterMimicry and artistry: Place branders' construction of "good" branding
Jon Bertilsson, Jens Rennstam, Katie Sullivan
(2020) Communication and Language at work, 7 p.73-85
Journal articleAuditioning for Amazon : The dark side of place branding and corporate domination
Katie Sullivan, Jens Rennstam, Jon Bertilsson
(2019)
Conference paper: abstractThe destructive side of branding : A heuristic model for analyzing the value of branding practice
Jon Bertilsson, Jens Rennstam
(2018) Organization, 25 p.260-281
Journal articleBrand orientation in the public sector - What does it mean in practice?
Jens Rennstam, Jon Bertilsson, Katie Sullivan
(2018)
Conference paperBrand Movement
Jon Bertilsson, Andrea Lucarelli, Gregorio Fuschillo
(2018) , p.692-693
Conference paper: abstractConsumer-brand Relationships
Jon Bertilsson
(2017) Brand Theories : Perspectives on Brands and Branding , p.165-184
Book chapterThe cynicism of consumer morality
Jon Bertilsson
(2015) Consumption Markets and Culture, 18 p.447-467
Journal articleNerdery, Snobbery and Connoisseurship : Developing conceptual clarity within the area of refined consumption
Carys Egan-Wyer, Sofia Ulver, Jon Bertilsson, Marcus Klasson, Ulf Johansson
(2014)
Conference paperNetnografi - en metod för att studera internetbaserad kommunikation
Jon Bertilsson
(2014) Kvalitativa metoder i strategisk kommunikation , p.111-126
Book chapterCritical Netnography : Conducting critical research online
Jon Bertilsson
(2014) Critical management research: Reflections from the field , p.135-152
Book chapterThe slippery relationship between brand ethic and profit
Jon Bertilsson
(2014) Ephemera: Theory and Politics in Organization, 14 p.125-136
Journal article (comment)Emerging Market (Sub)Systems and Consumption Field Refinement
Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
(2013) Advances in Consumer Research, 41 p.311-315
Conference paperGoverning consumers through freedom: A theoretical discussion of the co-creation construct
Cecilia Cassinger, Jon Bertilsson
(2011) European Advances in Consumer Research, 9 p.412-416
Conference paperThe Way Brands Work: Consumers' understanding of the creation and usage of brands
Jon Bertilsson
(2009) Lund Studies in Economics and Management, 114
Dissertation